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DETROIT — General Motors is expanding the price range of the redesigned 2019 Chevrolet Silverado by lowering the starting price of several entry-level models and increasing pricing on some high-end trims.
The starting price of a 2019 Silverado Work Truck will decrease $400 to $29,795, while the LTZ will increase $700 to $44,495. The top-end High Country will start at $54,495 — $1,000 more than the outgoing model — and the high-volume LT trim will be as much as $700 less than the current model, starting at $38,395 for 2019.
All pricing includes a shipping charge of $1,495.
Despite increased technology, the price is in line with the $30,195-$53,495 range for corresponding 2018 Silverado models. GM will no longer offer the entry-level Work Truck with a standard box, which was the previous entry-level pickup at $29,795.
A smooth launch of the 2019 Silverado is crucial for GM, which leans heavily on the full-size pickup’s profits to support other operations. It also shows GM is trying to appease its base work truck customers, while reaching higher into the luxury truck segment with the High Country.
For example, the High Country introduces several standard features, including push-button start, stop-start technology, active aero shutters, enhanced LED exterior lighting, dual exhaust outlets, power up/down tailgate and a host of safety tech such as lane change alert and side blind zone alert.
The next-gen Silverado — expected in showrooms this fall — will enter a highly competitive full-size pickup segment against the redesigned Ram 1500 and the segment-leading Ford F-150, which has continued to gain traction in recent years with its EcoBoost engine lineup and aluminum body.